One Cloud. Every experience. Pay for what you use.
Run your entire photo booth business: events, galleries, AI, sharing and payments, from one platform.
14-day free trial · cancel online anytime
Choose your plan
Every annual plan starts with an AI credit sign-up bonus, yours the day your plan starts.
Cloud Starter
“Starter, formerly Basic”
billed annually ($468/yr) · $49 month-to-month
$100 AI credit sign-up bonus- Public online galleries
- Event, media, license & asset management
- Email, SMS & QR sharing
- AI Playground access at standard AI rates
- Unlimited events
- 10 GB storage
- Included 12 months with qualifying hardware
- Remote booth management
- Take payments at the booth in FMX (Nayax reader)
Cloud Pro
Build a branded, professional event business.
billed annually ($948/yr) · $129 month-to-month
- Everything in Starter
- Private / password galleries
- White-label gallery, email & SMS
- Custom gallery domain
- Online payments (Stripe)
- Advanced analytics & exports
- Own Twilio + virtual numbers
- Lower AI rates (save up to 57%)
- 20 GB storage
Cloud Scale
Run multi-booth, integrated, high-volume operations.
billed annually ($2,988/yr) · $349 month-to-month
- Everything in Pro
- Webhooks for automation
- Shopify store integration in FMX
- Inbound SMS
- Multi-brand / sub-accounts
- Lowest AI rates (save up to 71%)
- 50 GB storage
- Dedicated success manager + preset-building allowance
Cloud Enterprise
For venues, FECs, museums, hospitality, retail, corporate and large agencies.
Custom annual contract, scoped to your deployment
- Custom deployment
- API access (Enterprise only)
- SSO / SAML
- SLA
- Security & procurement review
- Custom AI / SMS / storage pricing
- Multi-location support
- Dedicated CSM
- Custom hardware + software bundles
Starter, Pro and Scale include a 14-day free trial. Prices exclude applicable taxes/VAT.
Try it before you commit
Build your events, run every feature, rehearse the full setup on your own gear.
On Starter, Pro or Scale. You pick the plan up front and trial that exact plan.
Spend it on AI or SMS, whichever your events need.
Enough to set up and rehearse the real thing. Drafts, setup and previews are unlimited.
Every feature of the plan you picked, plus every FMX license in the setup you built.
Credit card required · Cancel online anytime · Trial output carries a Foto Master watermark
Transparent AI pricing
One credit is one dollar, and it spends on AI or SMS alike. Every feature has a published price, and the higher your plan the less you pay, by up to 71%.
AI credit cost, by plan
What that leaves you
Estimated from the current AI rate card. Final usage depends on the number of completed generations.
This is your AI cost only. Software seats, prints and media, SMS and anything else you spend on the event sit outside it, and they vary by plan, country and setup.
Full AI rate card, per generation +
| AI feature | Starter | Pro | Scale |
|---|---|---|---|
| AI Background Removal | $0.07 | $0.03 | $0.02 |
| AI Face Cut-out | $0.07 | $0.03 | $0.02 |
| AI Cartoon | $0.10 | $0.05 | $0.04 |
| AI Sharpener | $0.10 | $0.05 | $0.04 |
| AI Face Swap | $0.15 | $0.07 | $0.06 |
| AI Headshot | $0.15 | $0.07 | $0.06 |
| AI Headshot Group | $0.17 | $0.09 | $0.09 |
| AI Oldify | $0.15 | $0.07 | $0.06 |
| AI Combine · Nano Banana | $0.16+$0.07 per reference image | $0.08+$0.05 per reference image | — |
| AI Combine · Nano Banana EnhancedNo longer offered | $0.22+$0.07 per reference image | $0.14+$0.05 per reference image | — |
| AI Combine · Nano Banana 2 | $0.28+$0.07 per reference image | $0.20+$0.05 per reference image | — |
| AI Combine · Nano Banana 2 Lite | $0.15+$0.07 per reference image | $0.10+$0.05 per reference image | — |
| AI Combine · Nano Banana 2 EnhancedNo longer offered | $0.35+$0.07 per reference image | $0.25+$0.05 per reference image | — |
| AI Combine · GPT Image 1.5 | $0.16+$0.07 per reference image | $0.08+$0.05 per reference image | — |
| AI Combine · GPT Image 2 | $0.16+$0.07 per reference image | $0.08+$0.05 per reference image | — |
| AI Combine · Grok Imagine | $0.10+$0.07 per reference image | $0.05+$0.07 per reference image | — |
| AI Combine · GPT Image 1.5 EnhancedNo longer offered | $0.22+$0.07 per reference image | $0.14+$0.05 per reference image | — |
| AI Modify · Nano Banana | $0.16 | $0.08 | $0.07 |
| AI Modify · Nano Banana EnhancedNo longer offered | $0.22 | $0.14 | — |
| AI Modify · Nano Banana 2 | $0.28 | $0.20 | — |
| AI Modify · Nano Banana 2 Lite | $0.15 | $0.10 | — |
| AI Modify · Nano Banana 2 EnhancedNo longer offered | $0.35 | $0.25 | — |
| AI Modify · GPT Image 1.5 | $0.16 | $0.08 | — |
| AI Modify · GPT Image 2 | $0.16 | $0.08 | — |
| AI Modify · Grok Imagine | $0.10 | $0.05 | — |
| AI Modify · GPT Image 1.5 EnhancedNo longer offered | $0.22 | $0.14 | — |
| AI Image To Video · Seedance | $0.25 | $0.15 | — |
| AI Image To Video · Seedance 1.5 | $0.35 | $0.25 | — |
| AI Image To Video · Seedance 2.0 | $0.85 | $0.75 | — |
| AI Image To Video · Vidu | $0.25 | $0.15 | — |
| AI Image To Video · Wan 2.2 | $0.35 | $0.25 | — |
| AI Image To Video · Wan 2.5 | $0.45 | $0.35 | — |
| AI Image To Video · Kling | $0.65 | $0.55 | — |
| AI Image To Video · Veo 3.1 | $0.90 | $0.70 | — |
| AI Image To Video · Sora 2 | $0.90 | $0.70 | — |
| AI Image To Video · Grok Imagine 1.5 | $0.50 | $0.40 | — |
| AI Palm Reading | $0.14 | $0.07 | $0.06 |
| AI Line 2 Life | $0.14 | $0.07 | $0.06 |
| AI Draw Me · Michelangelo | $0.09 | $0.05 | — |
| AI Draw Me · Picasso | $0.14 | $0.07 | $0.06 |
| AI Draw Me · da Vinci | $0.14 | $0.07 | $0.06 |
| AI Draw Me · Raphael | $0.14 | $0.07 | $0.06 |
| AI Draw Me · Monet | $0.14 | $0.07 | $0.06 |
| AI Draw Me · Donatello | $0.25 | $0.19 | — |
| AI Face Switch | $0.08 | $0.04 | $0.03 |
| AI Style Pop | $0.15 | $0.09 | $0.08 |
| AI Face Attributes Detection | |||
| AI Gender Detection | |||
| AI Age Detection | |||
| AI Image Layout Creation | $0.25 | $0.25 | $0.25 |
| AI Animation Creation | $2.00 | $2.00 | $2.00 |
| AI Voice Creation | $0.10 | $0.10 | $0.10 |
| AI Workflow Creation | $2.00 | $2.00 | $2.00 |
Rates are per generation, and features that run on more than one AI model are listed per model.
SMS pricing by country
Rates vary by destination country, and your plan sets what you pay on top of the carrier rate.
| Sending to United States | Starter | Pro | Scale |
|---|---|---|---|
| Rate per SMS | $0.0166Standard rate | $0.0125Saves 25% | $0.0083Saves 50% (at cost) |
| 10DLC campaign (US) | Not available | $10/mo + $30 setup | $5/mo + $30 setup |
| Virtual number | Not available | $2/mo | $1/mo |
| Own Twilio account | — | ✓ | ✓ |
| Inbound SMS | — | — | ✓ |
Rates exclude carrier fees. US messaging requires 10DLC registration; carrier fees and opt-out handling apply.
Build your setup, see the price
Pick the apps you run and the plan you want, and see your monthly total.
1Pick the apps you need a license for
One seat per copy running at the same time. Already own a lifetime license? It stays honored, so leave that app out.
FMX for Windows$33/mo per seat1
FMX for iPadOS$33/mo per seat0
Selfie Wi-Fi$29/mo per seat0
DMBot$59/mo per seat0
AGWall$79/mo per seat0
PMWall$99/mo per seat0
FMShare$9/mo per seat0
FMSlide, FMPrint, AI Hot Folder are free on every plan, with no limit on how many you add.
2Pick your Cloud plan
One plan covers your whole company, however many booths you run.
Month-to-month, the same kit is $218/mo.
Get started with this setup →Starts your 14-day free trial with exactly this setup.
Prices exclude tax and VAT. See what each app does
Compare plans in detail.
Core Cloud +
App licensing +
Galleries & branding +
Sharing & SMS +
AI +
Analytics +
Integrations & business tools +
Storage +
Optional add-ons (purchasable on any plan) +
This group is the single answer to “what else can I buy?”. 24/7 Support attaches to each software license, so an account with 3 licenses can support 1, 2 or all 3. LDP coins are separate again: they come with Foto Master hardware whose support is active, never with a software-only license.
Support & success +
Optional add-ons
Everything below is optional. Add it when you need it, remove it when you don't.
24/7 Support
Round-the-clock humans, whatever time your event runs. On Foto Master booths it also brings 5 LDP lead coins a month.
More credits
Top-up packs add free credits on top: $200 adds 5%, $500 adds 10%, $1,000 adds 15%.
More storage
Stack as many blocks as you need.
Virtual Mosaic
The premium campaign add-on to PMWall, for remote guests, large campaigns and hybrid events.
Your own numbers
Submit your 10DLC registration from Cloud and send from your own number.
Launch Concierge
We set you up and build your first event with you. Free onboarding is included on every plan.
24/7 Support attaches to each software license, so an account with 3 licenses can support 1, 2 or all 3.
Buying Foto Master hardware? Year 1 is on us.
Every qualifying photo booth package includes your first year of the full platform, free.
12 months of Cloud Starter
With $100 in AI credits, and we match your first top-up up to $50 more. Your plan renews at $468/yr after year one. Upgrade or change anytime.
Software license
The software that matches your product: FMX for mirror and iPad booths, AGWall for the Air Graffiti Wall, DMBot for the Draw Me Bot, and so on.
24/7 Support + 5 LDP coins
Round-the-clock support for year one, plus 5 monthly coins on the Lead Distribution Platform, because these are Foto Master booths.
Plus a 60-day Cloud Pro preview. When it ends your account returns to Starter automatically, with one click to keep Pro for $480 for the rest of year one.
Already own a lifetime license? It stays honored, always.
- Your software keeps working, free, and never needs an app seat
- Existing support renewals stay at their current price
- Add Cloud and update to the latest version at no extra software cost
- Plus galleries, sharing, AI, analytics and license management
Every buying question, answered
What's the difference between the Cloud plan and app seats?+
How does the free trial work?+
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Do I need a Cloud plan per booth?+
No. One Cloud plan covers your whole company. You add seats only for the paid apps you run, and a seat moves between devices whenever you want.
I bought Foto Master hardware. What's included?+
How do AI credits work?+
Do credits expire?+
All unused AI credits remain available for as long as your account exists, including purchased, automatically recharged, plan-included, starting, bonus, matched and promotional credits. They do not expire or reset because of inactivity, billing cycles, upgrades, downgrades, cancellation, subscription expiry, grace periods or suspension. Spending reduces your balance; any remaining credits are removed only when your account is deleted.
Credits are non-refundable and have no cash value.
Can I estimate my cost before an event?+
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Try the cost calculatorCan I upgrade or downgrade anytime?+
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What happens when I cancel or stop renewal?+
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What support is included?+
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Visit the Knowledge BaseCan I mix monthly and annual billing? Is there volume pricing?+
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Are paid software subscriptions refundable?+
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Where do I find my invoices?+
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I own a lifetime FMX license. Can I get the other platform?+
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Can I still buy a lifetime license?+
More questions? The Knowledge Base covers everything, from setup to billing.